We are seeking applications for a beneficiary of the 2025 Huntsville Christmas Parade! In the past, our team picked beneficiaries after internal discussion and were able to provide assistance to local non-profits through supply drives that included toys, clothing, blankets, and coats.
This year, we are asking local non-profits to apply in order to be considered. We live in a very charitable community that has many non-profits and we want to make sure we’re giving every organization a fair chance at that opportunity.
The chosen organization will receive branded exposure through on-air advertisements and live mentions on Mix 96.9, social media posts on both Mix 96.9 and Von Braun Center social media accounts (Facebook, Instagram, and X), e-blasts to both subscriber lists of Mix 96.9 and Von Braun Center, as well as inclusion on both websites (mix969huntsville.com and vonbrauncenter.com). Additionally, the chosen organization will benefit from multiple supply drives hosted by Mix 96.9 and the Von Braun Center.
There will be no monetary benefit provided for the chosen organization. Qualifying organizations must provide tangible items (such as school supplies, clothing, toys, non-perishable food items, Christmas gifts, etc.) to families in need across the Tennessee Valley.
To qualify as a beneficiary, the organization must be a registered 501(c)3 non-profit, be able to supply volunteers to assist in collection efforts, as well as volunteers to assist in the Landers McLarty VIP Fun Zone (ticket takers, assist vendors and staff, assist with set up/take down), on Tuesday, December 2, 2025. Applications will be received through August 22, 2025.